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PVR-Inox deal: Consolidation to boost in-cinema advertising; steer advertiser segmentation for industry

Mumbai: The all-stock merger between two of the country’s largest multiplex chains PVR and Inox Leisure announced earlier this week has been reckoned as positive for the industry on all counts. Led by PVR’s Ajay Bijli as MD, the combined entity PVR-Inox will have an invincible size advantage with its 1546 screens across 341 in 109 Indian cities, against Carnival and Cinepolis’

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