With Lootere, Adrishyam and Raisinghani Vs Raisinghani going the episodic way, here s what the platforms & makers have to say on applying this new format on OTT
As connected TV penetration grows in India, OTT platforms are beginning to deepen focus on more wholesome, inclusive stories that can be watched by all demographics versus the bold, edgy content that the medium was known for in its initial days.
TECH NEWS : OTT platforms reduce content spending post-mergers for profitability. Netflix and Amazon Prime lead in content expenditure. Online video investments h