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Lootere, Adrishyam, Raisinghani Vs Raisinghani: What makes the makers go the episodic way on OTT

With Lootere, Adrishyam and Raisinghani Vs Raisinghani going the episodic way, here s what the platforms & makers have to say on applying this new format on OTT

Streaming platforms deepen focus on family dramas as smart TV penetration grows

As connected TV penetration grows in India, OTT platforms are beginning to deepen focus on more wholesome, inclusive stories that can be watched by all demographics versus the bold, edgy content that the medium was known for in its initial days.

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