Things are moving fast in the metaverse. Depending on who you speak to, this futuristic virtual world is either the next big thing in marketing or an overhyped fad. Here’s what you need to know from this past week:
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NEW YORK, May 10, 2021 /PRNewswire/
Yext, Inc. (NYSE: YEXT), the Answers Search Company, today announced a 1990s-themed integrated marketing campaign to playfully educate businesses on the real problem of using outdated search technology. The company, which provides modern, AI-powered search solutions for businesses, is launching a variety of creative assets to communicate that keyword search technology, which typically delivers lists of irrelevant hyperlinks to customer questions, is the last holdout of 1990s technology that most companies have yet to update.
Yext, Inc.
In addition to launching its first television campaign and video ads on digital and social channels, Yext collaborated with Adweek to activate the campaign in the publication s May 10th CMO-themed issue. Readers who receive a print copy of the magazine will find a Keyword Search CD insert, reminiscent of the installation CDs frequently mailed to consumers in the late 1990s. The Yext-creat