selling every 38 seconds. and sophia vigara is the highest paid on primetime television. tie ford second, the big bang theo theory kalen and tina fey and betty white is the most enduring and may be the most endearing personality. the longest tv career by a female entertainer and that s 74 years making her first appearance in 1939. scooby dhool buooby doo, wher? the lovable scooby doo comes up fifth and great tv animals of all time and number four, eddie from frazier. and the repressable mr. ed is second and guess who s first?