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New Research Reveals AM/FM Powerful Platform for Movie Releases

The latest blog post from the Cumulus Media | Westwood One Audio Active Group presents data from content testing research firm Screen Engine/ASI that indicates AM/FM radio is a powerful platform to launch theatrical releases. In the case of the coming film The Expendables 4, Screen Engine /ASIโ€™s Audience Engine surveyed 2,389 people exposed to…
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'The Flash' Races To $9.7M With Thursday Night Previews

"The Flash" is raking it in at the box office. Deadline reports that the latest film DC's superhero movie franchise has already brought in $9.7M at the box office from Thursday night previews alone. The figure is higher than initial predictions, and places the film just $300K shy of the preview numbers for Sonyโ€™s "Venom".…
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