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The advertising playbook is like theatre But health brands had to ditch the script

The advertising playbook is like theatre But health brands had to ditch the script
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

Cancer currencyEssence festivalAdvil believe my painWill always be meScrolling therapy

The world s most-awarded health & pharma campaigns

The world s most-awarded health & pharma campaigns
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

New yorkUnited statesHealth pharmaSociety of frenchRetail or charityBrazilian oncology society dogs without borderScrolling therapyDentsu creative buenosWorld creative rankingsBrazilian oncology societyDogs without borderDogs without bordersFrench brazilian oncologyWithout borders

Guest column: Fighting Parkinson s with AI, fueled by love

As we observe Parkinson's Awareness Month this April, it's crucial to recognize the immense impact of this neurodegenerative disorder on American families. With over 1 million people affected and 60,000 new cases diagnosed annually, Parkinson's is the fastest-growing neurological condition in the U.S., taking an incalculable toll on patients and caregivers alike. Nicole Pozzo knows

United statesUnited kingdomNicole pozzoCharco neurotechEmory universityAwareness monthEnvironmental toxicologyScrolling therapy

Health & Pharma in focus as The Drum Awards for Marketing deadline approaches

With the entry deadline for The Drum Awards for Marketing 2024 upon us and The Drum preparing for its Health & Pharma Focus Week, we spotlight three tech-driven health sector campaigns that topped the World Creative Rankings this year.

New yorkUnited statesUnited kingdomSociety of frenchHealth scienceHealth pharmaMarketing awardsBoots united kingdomEmory healthcareWorld creative rankingsDentsu creative buenos airesScrolling therapyDogs without bordersFrench brazilian oncologyWithout bordersDrum awards

Dentsu, Edelman execs to lead Cannes Lions pharma, health and wellness juries

The presidents of the 2024 Cannes Lions pharma, health and wellness juries have been unveiled, including Dentsu, Edelman execs.

Wendy chanCollette douaihyPharma lionsSimon cookAsia pacificDentsu healthHealth wellness lions presidentWellness lionsJury presidentsFrench rivieraPharma lions grand prixScrolling therapy