Seamless Commerce News Today

Salesforce, a global leader in CRM, has introduced new innovations to its Customer 360 software that connect marketing, commerce, and service data on one platform so companies can connect, automate, and personalize every single interaction and build trusted relationships at scale. “A growing number of companies want to unify their data across marketing, commerce, and […]

All the latest martech and adtech news from Salesforce, Genesys, Movable Ink, CreativeX, ActiveCampaign, Klearly, GumGum and Zitcha.

Whenever, Wherever: Seamless Commerce is the Future of Retail   What will retail look like in the post-pandemic economy? According to Jennifer Davis, head of retail investment banking at Goldman Sachs, it won’t be divided into the traditional categories of brick-and-mortar and e-commerce. “You have customers who are expecting a seamless omnichannel experience overall,” she says in the latest episode of  Exchanges at Goldman Sachs. “Their journey evolves. It may start online. It may st...