have done so far. but, you know, they rel still significant amounts of money and i think we re going to see both parties i absolutely breeze past - what they did last time fairly quickly in the campaign. and, just, have we got any evidence? i mean, sean, who we werejust speaking to, clearly thinks they do work, but have we got any evidence that micro targeted digital campaigns actually work? i mean, presumably they wouldn t be spending all this money if they didn t think they did. yeah, i think there s| a few.there s a few reasons for this. i mean, part of this isjust- you have all of these channels available and all of these . audiences available to you, there is just a sort of mutually assured destruction logic to political campaigning, which is, you know, there is no tomorrow, - we have a budget, we have to spend it, we have. to reach people, and, you know, we ll see - what the other guys are doing and we ll try and match it. and back and forward we go. so i think there s some
i mean, certainly their- advertising spend is maybe not even a quarter of what labour have done so far. but, you know, they rel still significant amounts of money and i think we re going to see both parties i absolutely breeze past - what they did last time fairly quickly in the campaign. and, just, have we got any evidence? i mean, sean, who we werejust speaking to, clearly thinks they do work, but have we got any evidence that micro targeted digital campaigns actually work? i mean, presumably they wouldn t be spending all this money if they didn t think they did. yeah, i think there s| a few.there s a few reasons for this. i mean, part of this isjust- you have all of these channels available and all of these . audiences available to you, there is just a sort of mutually assured destruction logic to political campaigning, which is, you know, there is no tomorrow, - we have a budget, we have to spend it, we have. to reach people, and, you know, we ll see - what the other guys are
tiktok isn t necessarily particularly transparent about how it s policing this stuff. so, you know, we don t necessarily know, you know, probably the major political parties are not breaking the rules, but we do know that there are influencers who sometimes skirt the line in terms of what they re posting. so that s not to say that, you know, even though there is this ban on political advertising, you may not see content that sort of skirts that a little bit. 0k. well, it s a perfect moment to bring in sean topham from the creative ad agency topham guerin, because sean is known as borisjohnson s social media guru, having worked on his 2019 general election campaign. sean, welcome to the media show. great to be here. great to have you. i think your use of tiktok as a useful election tool actually came later, last year in new zealand. you ran the right wing national party s social media campaign and that party won that election. why then did you focus on tiktok? and presumably you believe
you know, one drawback is that tiktok isn t necessarily particularly transparent about how it s policing this stuff. so, you know, we don t necessarily know, you know, probably the major political parties are not breaking the rules, but we do know that there are influence who sometimes skirt the line in terms of what they re posting. so that s not to say that, you know, even though there is this ban on political advertising, you may not see content that sort of skirts that a little bit. 0k. well, it s a perfect moment to bring in sean topham from the creative ad agency topham guerin, because sean is known as borisjohnson s social media guru, having worked on his 2019 general election campaign. sean, welcome to the media show. great to be here. great to have you. i think your use of tiktok as a useful election tool actually came later, last year in new zealand. you ran the right wing national party s social media campaign and that party won that election. why then did you focus on tikto
to what they did in 2019. erm, the conservatives - are a bit slower off the mark. i mean, certainly their- advertising spend is maybe not even a quarter of what labour have done so far. but, you know, they rel still significant amounts of money and i think we re going to see both parties i absolutely breeze past - what they did last time fairly quickly in the campaign. and, just, have we got any evidence? i mean, sean, who we werejust speaking to, clearly thinks they do work, but have we got any evidence that micro targeted digital campaigns actually work? i mean, presumably they wouldn t be spending all this money if they didn t think they did. yeah, i think there s| a few.there s a few reasons for this. i mean, part of this isjust- you have all of these channels available and all of these . audiences available to you, there is just a sort of mutually assured destruction logic to political campaigning, which is, you know, there is no tomorrow, - we have a budget, we have to spen