Search Behaviour News Today

In 2023, Sky Media launched Search Behaviour Targeting, allowing brands to target TV audiences based on online search behaviours. Following strong advertiser up

Sky Media, the advertising sales arm of Sky, has announced new Search Behaviour targeting capability for the AdSmart addressable platform. Driven by wider indus

Sky Media has released a new advertising tool, which can identify people at every stage of their purchase journey.

Driven by what it says is industry demand to converge digital and TV campaigns, the advertising sales arm of broadcaster Sky, Sky Media, has introduced a new Se...

Sky TV viewers can now be targeted based on their search behavior as part of a newly developed tool from its ad sales house.

Zidong An, Prakash Loungani A pre-requisite for good macroeconomic policymaking is timely information on the current state of the economy, particularly when economic activity is changing rapidly. Given that GDP figures are usually only available on a quarterly basis, and that monthly survey-based indicators (such as the Purchasing Managers’ Indices) can become unreliable when changes in economic activity are abrupt and massive, the current crisis has prompted a search for alternative high fre...