Page 44 - Search Engine Roundtable News Today

Google Search Console adds Page Experience report and filters for Search Performance report These new reports give us more information to prepare for the new timeline for the page experience update rollout. Barry Schwartz on April 19, 2021 at 11:56 am More Google has postponed the rollout of the page experience update, one of the reasons for doing so is to give site owners more tools to improve their pages for this update. With that, Google launched some new features in Google Search Con...

Plus, Google Ads insights page, CLS metric changes and possible soft 404 bugs.

Google Ads rolling out auto-applied recommendations Auto-applied recommendations might save people time but it might not always be the smartest way to spend your ad money. Barry Schwartz on April 14, 2021 at 8:32 am More Google announced this morning the official launch of auto-applied Google Ads recommendations. The company is “rolling out the option to apply recommendations automatically.” This is an opt-in feature, and you can choose from over 17 recommendations to apply automatic...

The concerning future of the resilient keyword It’s time for PPC professionals to rethink keyword targeting strategies, asserts Kirk Williams of ZATO Marketing. Changes in user behavior, which stem from Google’s own search improvements and a shift from desktop to mobile, along with Google Ads’ close variants mean that customers may be using queries that don’t necessarily have a clear-cut intent — at least to marketers. “Understanding this is important for our industry to move forwar...

Google announces product reviews algorithm update Google has released a new quality algorithm update that promotes outstanding product reviews. Barry Schwartz on April 8, 2021 at 12:57 pm More Google announced a new Search algorithm update it is calling the product reviews update. This update is “designed to better reward” product reviews that “share in-depth research, rather than thin content that simply summarizes a bunch of products,” a spokesperson told Search Engine Land. Re...

Google Search Console adds regular expression support and more data filtering to Performance reports More ways to slice and dice your organic search data in Google Search Console. Barry Schwartz on April 7, 2021 at 8:51 am More Google announced a couple improvements to the Google Search Console performance reports this morning. The improvements include support for regular expressions within the filters of the performance reports and also the comparison mode has improved its data filteri...

Prabhakar Raghavan, Google’s head of search appoints new leads Elizabeth Reid to lead core search experiences, Cathy Edwards to lead Apps, News Discover and Ecosystem efforts and Sissie Hsiao to lead Assistant. Barry Schwartz on April 6, 2021 at 12:48 pm More In June 2020, Google appointed a new head of Search, Prabhakar Raghavan. Now, Prabhakar Raghavan is making some leadership changes to help him run Google Search. The company has notified those employees internally impacted by this...

Previously, there was no real way to see the status of reviews you submitted for a takedown in an organized fashion

Google tests displaying cost estimates in local search results Google has confirmed the company is showing cost estimates from Homewyse for some local queries. Barry Schwartz on March 15, 2021 at 3:29 pm More A Google spokesperson confirmed with Search Engine Land the company is testing displaying cost estimated directly in the local panel in the search results. This information comes through a partnership with Homewyse, a fact-based, independent reference for home product, installation...

Google tweaked some of the job posting structured data requirements and also how it checks the validity of FAQ and Q&A structured data.