Which product categories and industries benefit most from social advertising
E-Mail CATONSVILLE, MD, December 10, 2020 - New research from a team of scientists at four leading universities has shed new light on the effectiveness of social advertising in specific product categories to learn which product categories tend to benefit more from social advertising, and which may not. "Social advertising is the placement of social cues or endorsements in ads shown to friends of those who have engaged with a brand or product," said Huang. "Some examples include Facebooks soci...
Ishan Huang Erik Brynjolfsson University Of Washington Sinan Aral Of Massachusetts Institute Technology Stanford University Shared Endorsement
Source: eurekalert.org