Second Cut Project News Today

So far the project has repurposed 246,000 socks, preventing over 20,000 pounds of material waste from entering landfills.

/PRNewswire/ -- Smartwool, which creates Merino wool-based socks and apparel, has relaunched its Second Cut Project this April—and aims to collect 400,000 old...

/PRNewswire/ -- In celebration of National Sock Day (December 4th), Smartwool, the leader in responsibly sourced Merino wool socks, will launch the Second Cut...

/PRNewswire/ -- In celebration of National Sock Day (December 4th), Smartwool, the leader in responsibly sourced Merino wool socks, will launch the Second Cut...

Good Housekeeping's Sustainable Innovation Awards to brands like Allbirds, Grove Collective, Patagonia, Tom's of Maine, Doctor Babor, Beko and more.

Getty Images Apr 19, 2021 DENVER --Smartwool, makers of Merino wool apparel for active living, today announced a strategic goal of making all products circular by 2030. The Smartwool Second Cut Project is designed to give products a “second cut” at life and will help create a more circular supply chain that extends the life of raw materials, presents a new sourcing stream, and reduces environmental impact. The project represents a significant pillar of the brand’s newl...