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Users want interactive, social experiences on smartphones during IPL: Study

Mumbai: The mobile users now look for more interactive, social experiences on their smartphones during live IPL matches, according to the report titled โ€˜IPL and the Second Screenโ€™ released by Glance on Tuesday. 70 per cent of IPL viewers use smartphones during the matches, with the majority consuming cricket-themed content parallelly on various platforms, revealed the study.
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