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The International Air Transport Association (IATA), with industry partners, successfully tested the first fully integrated digital identity travel experience, from shopping for flights to arrival, on a journey from London Heathrow (LHR) to Rome Fiumicino (FCO) with British Airways. 

IATA and its industry partners have successfully tested the first fully integrated digital identity travel experience from London Heathrow to Rome Fiumicino with British Airways, illustrating the potential of a fully integrated digital travel experience.