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YouTube Millionaires: Sadie Aldis Organizes Her Life On YouTube—And Her Digital Merch Helps Viewers Organize Theirs

YouTube Millionaires: Sadie Aldis Organizes Her Life On YouTube—And Her Digital Merch Helps Viewers Organize Theirs Welcome to YouTube Millionaires , where we profile channels that have recently crossed the one million subscriber mark. There are channels crossing this threshold every week, and each creator has a story to tell about YouTube success. Read previous installments This week’s installment of YouTube Millionaires is brought to you by Bright – a learning platform focused on real ...
Sadie Aldis Danielle Pistotnik Amy Neben At Select Management Group Youtube Millionaires Adobe Lightroom Im Sadie

YouTube Star Donald De La Haye Jr., aka Deestroying, Signs With WME (Exclusive)

The former college football kicker and content creator has over 6 million followers across social media platforms. Popular YouTube content creator Donald De la Haye Jr., also known as Deestroying, has signed with WME. The former college football kicker out of the University of Central Florida (UCF) has 3.4 million YouTube subscribers and, in all, around 6 million followers across social media platforms, including Instagram and TikTok. WME will help build out De La Haye Jr.s lifestyle and sports...
Antonio Brown Jake Paul Cam Newton David Rosemon At Select Management Group University Of Central Florida Central Florida

Silicon Valley-Backed Creator+ Sets Team Behind New Digital Studio

The Creator+ leadership team The media startup, co-founded by YouTube vet Benjamin Grubbs and tech veteran Jonathan Shambroom, will see digital media vet Adam Wescott running its content arm.  Theres another player in the digital content race. Targeting Gen Z creators and consumers, with a focus on longform content, former YouTube global head of creator partnerships Benjamin Grubbs and serial Bay Area entrepreneur Jonathan Shambroom recently announced studio and streaming platform Creato...
United States Ben Okeefe Mckenna Marshall Wendy Ayche Scott Fisher Elizabeth Warren

Instagram tests removing public 'like' counts: influencer reactions

Instagram accidentally widely expanded a test to remove public "like" counts on Tuesday.  It was because of a bug, but signals Instagram is still working on potentially removing like counts. Heres how such a change could impact the influencer industry, according to creators and insiders. What is Instagram without "like" counts?  Many users found out after Instagram on Tuesday suddenly — and accidentally — expanded widely a test to remove the public displays of the number of likes. The tes...
United States Khadijah Lacey Taylor Vickie Segar Jess Hunichen Instagram Comms Instagramcomms Julian Andrew

Netflix, HBO Max lean into TikTok influencer campaigns

Netflix created a challenge-style campaign with a custom filter, hashtag, and sound to promote the show. TikTok star Dexter Mayfield was part of that campaign, and said that as soon as the ad was re-posted by Netflix and promoted in the app, it took off. The 15-second video of Mayfield dancing currently has over 47 million views and the #SelenaNetflix hashtag has since accumulated over 4.7 billion views.  Watch how Selena and her family chased their dreams and navigated the highs and lows of s...
Ian Paget Mae Gomez Natalie Anastasia December Selena Selena Quintanilla Tiger King

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