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Former Major League Baseball star Tommy Davis died on April 3, “and the coast-centric national news reports of course focused on his time with the Los Angeles Dodgers, where Davis did win two batting championships and played in two World Series,” said baseball expert William S. Bike, author of the

The recent rehabilitation of the images of former President George W. Bush and Vice President Dick Cheney in the media is not unusual in American history, says political expert William S. Bike in a recent article for Medium.com.“The media and historians often take a contrarian second look at officials years

Every serious election campaign should start with a baseline survey. Period. (When I say serious campaign, I mean a campaign with a budget of more than half a million dollars.)Such a baseline survey should show you where the race stands, maybe test different possible scenarios, assess strengths and weaknesses of

I wrote several times about the need for any professional campaign (defined as a campaign with a budget of more than half a million USD) to start with a baseline survey. This being said, I now want to discuss the need and benefit of a tracking survey. First of all,

If you look at political campaign ads and other materials, they are often conceptually the same. “Look at how great I am”, the candidates seem to be saying. I regularly notice this when I work in countries where I don’t understand the local language. By simply looking at the visuals

Few pundits would have thought a year ago, that the German Social Democratic Party will become the biggest party again and that the next chancellor succeeding Angela Merkel would be from its ranks. During the last French elections, the entire political party system collapsed, and an outsider, Emmanuel Macron, became

When the media covers surveys, they are often focused on the so-called horse race. In a parliamentary system, they would for example ask what we call the “Sunday question”: If the election were this Sunday, what party would win? The way we use surveys in election campaigns is not to

My TEDx talk on how to win election campaigns in a changing environment has reached more than 100’000 views on YouTube.In the talk, I argue that it takes the four "M"s to win high-profile election: message, media, money and make no mistakes:Message: A good message is more than a slogan,

Build Back Better will not become law. At least not for the moment. Joe Manchin, arguably the most influential Democrat right now, finally made up his mind and pulled the trigger.There were some harsh reactions to Joe Manchin’s decision not to support the bill. People on the left and on

I have advised, coached and consulted with more than a hundred politicians and candidates. In my experience, there are basically three reasons why people run for office: ego, power, and money. I don’t mean to say this in a cynical way. As Sebastian Kurz, former chancellor of Austria, said, we