[AtoZ into Korean mind] Envy: Emotional toll triggered by social comparison
Koreans, particularly of younger generations, are often compared to an imaginary rival by the name of “Eomchina.” This rival, whose name literally translates as “mom’s friend’s son,” represents an idealized peer against whom one is constantly measured in various aspects of life, from academic achievements and career success to marital status and monthly income. “Eomchina&rdqu...
Source: koreaherald.com