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The carmaker has decided its money can be spent more wisely.
After a decade of creative and award-winning Super Bowl campaigns, Kia has made the decision that it will not be making an appearance at the Super Bowl LV. The brand, which last year featured a 2021 Seltos being driven by running back Josh Jacobs, will instead expand its charitable initiatives. The Kia Accelerate The Good program began in 2019 with the establishment of the Great Unknowns Scholarship, and the brand will continue to support America s homeless youth. This follows the news that the GMC Hummer EV would not be making its debut at the event as previously reported, with GMC and Buick deciding to opt-out of spending big advertising dollars at the yearly event.