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Festival of Licensing – Licensing biz

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Fan demand fuels second series toy roll-out for Braille Skateboarding s mini skateboards – ToyNews

518 Views Fan demand has fuelled a second series roll-out of toys for two of Semaphore Licensing’s hit YouTube channel properties, Braille Skateboarding and Trinity and Beyond. Reflective of the current and continued demand for YouTube content and influencer-inspired licensed brands, Semaphore Licensing has been ‘thrilled’ with the response to toy lines that will now continue to bolster their US retail presence across Target.com and Target stores across the country. Series two toy lines for both Braille Skateboarding and Trinity and Beyond feature elevated versions of initial releases. Braille Skateboarding is currently the number one skateboarding channel on YouTube and has just released a fresh series of blind bags featuring collectable mini skateboards, as well as a mystery two-pack and a mystery six-pack of mini skateboards.

YouTube channels Braille Skateboarding and Trinity and Beyond land second series toy roll-outs following fan demand – Licensing biz

514 Views Semaphore Licensing, the licensing and merchandising specialist in the online content creator and influencer market, is ‘thrilled’ with the current response and consumer demand for licensed products and toys for its Braille Skateboarding and Trinity brands. Reception to product launches from Bonkers Toys, toy partner for both Braille Skateboarding and Trinity and Beyond has fuelled a second wave release, as both brands now continue to bolster their US retail offering across Target.com and Target stores across the country. Series two toy lines for both Braille Skateboarding and Trinity and Beyond feature elevated versions of initial releases. Braille Skateboarding is currently the number one skateboarding channel on YouTube and has just released a fresh series of blind bags featuring collectable mini skateboards, as well as a mystery two-pack and a mystery six-pack of mini skateboards.

Semaphore Licensing celebrates global reach as pandemic fuels influencer evolution – Licensing biz

1,046 Views Semaphore Licensing is celebrating a milestone anniversary, having continued to hit upon global success throughout a year that has been fraught with unease and uncertainty owing to the coronavirus pandemic. The company has said that it is now ‘well on its way to creating market disruption,’ despite those challenges. Having worked with YouTube talent for over a decade through its sister company, Semaphore Business Solutions, the Semaphore Licensing team has secured deals for a portfolio spanning names such as Braille Skateboarding, Blogilates, SUperHero Kids, and Trinity and Beyond. Following a year that has seen a ‘dramatic shift’ in the placement goal for product from in-store to online, Semaphore Licensing is priming itself to see the trend continue as ecommerce continues to grow ‘at a rapid rate.’

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