Senco Gold is a pan-India jewellery retail player with a history of more than five decades. It is the largest organised jewellery retail player in the eastern region of India with 136 showrooms in 96 cities and towns across 13 states
The initial public offering (IPO) of Senco Gold, a prominent jewelry player in eastern India, was subscribed 19% in the first few hours of the bidding process. The retail portion was subscribed 33%, while the non-institutional investor category subscribed 11%. The company raised Rs 121 crore in the anchor round ahead of the IPO. Senco Gold has an extensive retail network of 136 showrooms and specializes in the sale of gold and diamonds. The IPO is a combination of fresh issues and the offer for sale (OFS) portion.