Marketers play it safe as pandemic's effects linger
Share it After a year marred by store closures and budget cuts, marketers enter a new chapter more optimistic and more cautious. Retail marketers were up against a challenge unlike anything taught in business schools last year. The pandemic and its economic fallout caused a chain reaction across every retail category and, inevitably, marketing. When nonessential retailers closed stores, furloughed employees and switched growth strategies, marketing departments had to bear the brunt of signific...
Brian Olsavsky Ewan Mcintyre Tim Derdenger Ronald Goodstein Carnegie Mellon University Georgetown University
Source: retaildive.com