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Global App Store Use Is Growing, Especially For Games & Google Advertisement Advertisement
Global application market spending is up for the first half of 2021, including around $45 billion in mobile games revenue generated on the Apple App Store and Google Play Store. In fact, according to Sensor Tower, that’s compared to just $65 billion in terms of spending on both markets during the same period.
Now, the growth of gaming, while hardly explosive, is impressive but not surprising. Especially given the arrival of Covid-19 and related lockdowns. and work-from-home trends. Gaming spend grew by approximately 17.9-percent year over year.
Breaking that down, Google’s Play Store saw an increase in revenue on games at a rate of 24.7-percent. That tracks with last year for the same period in terms of year-over-year growth on the revenue side. And it highlights Android’s comparatively rampant growth compared to Apple’s app marketplace revenue growing 13.5-percent in the same pe