Page 152 - Sensor Tower News Today

Google is sued by DOZENS of states for violating antitrust laws by abusing power over developers who distribute apps through its Play store The lawsuit was filed by 36 states and the District of Columbia in U.S. District Court for the Northern District of California Google requires that some apps use the companys payment tools and give Google as much as 30% of digital goods sales  App revenue from mobile phone users around the world climbed to new heights in the first half of this year, nearly...

Here was an app backed by the Mercer family, who previously championed Breitbart News, Donald Trump, and Cambridge Analytica, among other conservative causes. It was promoted relentlessly by top conservative media personalities, including Sean Hannity, Mark Levin, and Dan Bongino. And it arrived amid a contentious election in which mainstream platforms’ responsible content moderation — labeling and removing misinformation; promoting reliable information about how to vote — was castigated ...

Instagram and TikTok changes mean you will see longer videos but fewer friends By The Washington Post By Tatum Hunter Your social media apps like TikTok and Instagram will look more and more alike as the companies behind them add longer and bigger videos to turn content into cash. TikTok is giving users the option to film and share up to three minutes of video - much more time than its original 60-second limit - in a move it says will allow for better storytelling and more entertainment. The a...

WhatsApp dials up search for Asia Pacific comms lead Details 05 July 2021 WhatsApp is on the search for a head of communications in Asia Pacific to oversee its long-term communications strategy as well as develop and maintain relationships with media and opinion leaders. The appointed individual will be based in Singapore and is also expected to execute PR programmes from proactive pitches highlighting positive uses of the product to feature launches a...

Gamers Have Spent $59.5 Billion On Mobile Titles In 2021 Already Share Image: Genshin Impact / miHoYo Mobile games are having their time in the sun — and it appears their momentum isn’t slowing down any time soon. According to new figures from research group Sensor Tower shared by Games Industry, mobile gamers spent $US44.7 billion ($59.5 billion) in the first half of 2021, a marked increase of 17.9 per cent from figures in the first half of 2020. It’s an impressive amount, and it only se...

Boring news cycle deals blow to partisan media Data: Comscore; Chart: Connor Rothschild/Axios In the months since former President Donald Trump left office, media companies’ readership numbers are plunging — and publishers that rely on partisan, ideological warfare have taken an especially big hit. Why it matters: Outlets most dependent on controversy to stir up resentments have struggled to find a foothold in the Biden era, according to an Axios analysis of publishers’ readership and eng...

Daily Research News Online July 0 2021 Santa Monica, California-based ad intelligence company Pathmatics is expanding to Australia and New Zealand, appointing Eugene Du Plessis to lead the new division as Regional Director. Pathmatics, formed in 2011 and acquired last month by mobile app market intelligence and insights provider Sensor Tower, provides users with data on how their competitors are spending on ads across digital, video, display and mobile, as well as Facebook advertising intellige...

CMOs top 8 martech stories for the week -1 July 2021 All the latest martech and ad news from Tableau, Taboola, Sprinklr, Sprout Social, AdColony, Pathmatics, Genesys, PubMatic and HYP Technology Tableau augments analytics Tableau has taken the wrappers off several new and expanded augmented analytics features across its data visualisation and reporting platform. Among the latest features is ‘ask data’, which allows people across roles to answer business questions using natural language. ...

Global App Store Use Is Growing, Especially For Games & Google Advertisement Advertisement Global application market spending is up for the first half of 2021, including around $45 billion in mobile games revenue generated on the Apple App Store and Google Play Store. In fact, according to Sensor Tower, that’s compared to just $65 billion in terms of spending on both markets during the same period. Now, the growth of gaming, while hardly explosive, is impressive but not surprising. Especial...

Daily Times June 30, 2021 App revenue from mobile phone users around the world climbed to new heights in the first half of this year, nearly reaching $65 billion, market tracker Sensor Tower said Monday. Apple and Google saw their respective mobile app shops thrive as the Silicon Valley giants remained under fire for the power they wield at their respective marketplaces. Preliminary figures from Sensor Tower indicate that $64.9 billion was spent across the App Store and Google Play in the first...