Sensory Profiling News Today

Givaudan has partnered with neuroscience company Thimus to gain an indepth understanding of the motivations, culture and emotions that underlie the consumers’ experience.

Givaudan has partnered with neuroscience company Thimus to gain an indepth understanding of the motivations, culture and emotions that underlie the consumers’ experience.

The omega-3 oils producer VivoMega by GC Rieber has introduced its innovation VivoSens, which enables for the optimisation of the sensory analysis and subsequent performance of omega-3 oils.

The omega-3 oils producer VivoMega by GC Rieber has introduced its innovation VivoSens, which enables for the optimisation of the sensory analysis and subsequent performance of omega-3 oils.

Want to create a healthy food brand? It’s all in the name A brand’s name can influence how likely consumers are to perceive it as healthy, reveals new research. The interest in healthy food has grown rapidly among both consumers and food manufacturers in recent years. Previous research has shown that as well as nutritional information, non-sensory factors such as portion size and the colour and shape of its packaging can all shape the consumers perception of heal...