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Ultra-exclusive restaurant été, helmed by pastry expert Natsuko Shoji, is legendarily difficult to book for non-celebrities, despite some loosening of reservations in recent years. Thus, it’s appropriate that the luxurious French-inspired eatery would partner with Verdy for a special dessert, who’s responsible for his own slate of exclusive drops and collaborations.
The resulting joint effort is inspired by Verdy’s Girls Don’t Cry label, which is appropriate given the brand’s origins. As Verdy recalled in
HYPEBEAST Magazine Issue 23: The Sequence Issue, Girls Don’t Cry began life as a humble T-shirt design, which Verdy designed for and gave to his wife. “That’s how Girls Don’t cry made its debut; it wasn’t something that was supposed to be sold,” he recalled. This earnest origin inspired Shoji to reach out to Verdy about a Valentine’s Day collaboration.