in the saint sere household, cricket the show cows and trigger the rescue horse are top priorities. your animals come first. they eat before i eat. reporter: and these gentle giants eat a lot. the price of their food has gone up and with twice-daily feedings, they run through nearly two 50-pound bags a week. it was about $16 a bag and right now it s at it depend on where you go, where we re getting it, it s about $22. it s just one of the price pinches for this family in rural michigan. spending power for rural americans has dropped by 5.2% compared to 3.5% for urban americans from pre-pandemic. and rural americans typically spend more on the very items that have seen the biggest price increases. food, energy, and cars. what are the biggest challenges you face when it comes to inflation? i think it s just not having the options to offset those