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IRVINE, Calif., April 15, 2021 /PRNewswire/ Sunwest Bank, a privately held, entrepreneurial business bank serving the Western United States, is excited to announce its strategic partnership with Serve First Solutions, Inc., an award-winning electronic payments consulting firm, as primary solution provider for the bank s merchant and payment processing services. Serve First has serviced Sunwest Bank s clients over the last 10 years and have continuously demonstrated that they are creative, nimble, and most of all, competitive in terms of pricing and providing a full array of payment processing services to our clients, said Ben Frank, Executive Vice President, Head of Commercial Lending at Sunwest Bank. We recently made the decision to select Serve First as our sole merchant services partner for our clients because their core values of service and supporting the entrepreneur aligned with the values of Sunwest Bank.