going over to china. my judgment. trump may think he got china to back off on imposing those tariffs. i don t think they were going to impose those service b tariffs anyway because the steel they expart to the united states is de minimus. some say maybe qualcomm gets a deal, they can now purchase a dutch company called nxp. maybe that s partly true. but the main thing, with respect to china you have to be strong, you have got to stand up, you can give in. why in the world we are giving in on zte here, a company that violated the law doesn t make sense. does it seem to be something he is using in regards or in the realm of negotiating with north korea and meeting china. that s a good point. i think it is a mistake to mix illegal actions with foreign policy, with trade policy mixing all three together. when you start doing that you start to back off on areas that need to be significantly
yes. if you can say here are five. if the you get, though we re getting off to a good start. absolutely. the first one, sales. we got to track our sales. sales are the life blood to our businesses. we need to know how much money is coming in and where it s coming from. you find people who don t kn know? a lot don t know what their sales are. the thing i recommend is that why don t we write down whether we re service based or product based business, the top three things that we sell. make a list of them. write them out and figure out well, what is product a, service b, whatever. and start tracking that. that way you can know where the money is coming from. which can help you get clearer with finances. perfect. next one, marketing. yes. marketing is a big one. the average business owner invests about 2% to 3% of sales in marketing. i want people to consider doubling that if not getting to 10%. because marketing is the life blood of our business. first you have to unde
strategic. i like that you re simplifying to five because i think it s like the big bad scary thing for a lot of t know where to start. so if you say here are these five, get those and we re off to a good start. absolutely. so let s start with the first one, sales. we have to track our sales. sales are the life blood to our businesses. we need to know how much money is coming in and where the money is coming from. do you find a lot of people who don t know that number? yeah, a lot of business owners don t know what their sales are. so why don t we recommend whether 00 ara service based or products based, the top three things that we sell. figure out what is product a, service b, whatever, and start tracking that. that way you can though where the money is actually coming from, which can help you just get clear with your finances. and next one, marketing. yeah, marketing is a big one. the average business owner invests about 2% to 3% of their sales in marketing.