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Please the court, it is a fundamental principle of trademark law that no party can attain a generic trademark like wine or cotton. As the lanham act confirms, a generic term is neville is never entitled to protection matter how much work the promoter has used and what access it has achieved. In other words, secondary meaning or acquired distinctiveness is simply irrelevant to generic terms. That booking is generic for the Hotel Reservation Services Respondent provides and they could not federall...