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CX Decoded Podcast With Brian Clifton on Google Analytics 4

CX Decoded caught up with Brian Clifton to discuss major changes for Google Analytics and how marketers should prepare.

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A Look Into Conversion Path Reporting in Google Analytics GA4

How conversions path reporting has been slightly revised in Google Analytics, and what marketers should look for in planning their conversion path analysis.

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Why You Should Pay Attention to Your GA4 Conversion Events

Conversion events are a key step in helping analysts pinpoint which marketing activity is best answering critical business objectives.

Rajeshwar bachuBrief historyGoogle analyticsSet up conversion eventsUse cohort analysisShould analysts choose page eventsConversion ratesPierre deboisAd campaignsDigital marketing

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