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April 4, 2024
Gift a loved one a scent that's embedded in Arabian history and heritage, this Ramadan
February 1, 2024
Inspired by Middle East, ancient perfume blends are making a fragrant comeback on TikTok
January 9, 2024
Pick the best of woody, spicy or gourmand scents for yourself or as a gift this winter
January 1, 2024
Inspired by Middle East, ancient perfume blends are making a fragrant comeback on TikTok
December 21, 2023
Christmas 2023: Delight your loved ones with meaningful surprises that bring smiles and create lasting memories
December 9, 2023
Pick the best of woody, spicy or gourmand scents for yourself or as a gift this winter
September 20, 2023
Inspired by Middle East, ancient perfume blends are making a fragrant comeback on TikTok
September 10, 2023
Inspired by Middle East, ancient perfume blends are making a fragrant comeback on TikTok
January 17, 2023
Unlike what people might have thought intuitively, the video-centred social network has become one of the favourite playgrounds of young perfume lovers: the hashtag #perfume has over 12 billion views on the platform (and 4.8 billion for the French version #parfum). This is a far cry from the dreamy, fantasised world of commercials. On TikTok, people talk about perfumes, shades, history, ingredients and dupes. Enough to upset the communication strategies of brands? Far from the dreamy and...