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IAB Tech Lab Promotes Two Executives

IAB Tech Lab, the global digital advertising technical standards-setting body, today announced key promotions of Shailley Singh, executive vice president, produ

IAB Releases Intrinsic In Game Measurement IIG Guidelines For Public Comment

When IAB released its current standard of in-game ad measurement standards in 2009, video games and advertising technology were in a vastly different stage of development. The updated standards will address ad viewability, measurement, inactivity, and fraud with intrinsic in-game ads bringing them up to par with the rest of digital media.

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