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5 Steps to Help Creators Choose the Best Talent Managers and Agencies

Benji Krol Selecting management or a talent-agency partner is an important step in an influencer's career. Executives from agencies such as Gleam Futures and Fanbytes gave tips on picking the right partners. Those include closely researching an agency's roster and deciding how much creative control to cede. As content creators begin to draw higher audience numbers and gain the attention of advertisers, many influencers have to make big decisions about whom to partner with to help manage their careers.  From talent-management agencies to individual managers and agents, influencers need to distinguish which options will work best for them.  While an agent in the US typically has to be licensed to negotiate deals, managers take on a more holistic role and deal with the wider support of a client's brand and image, as well as reaching out to relevant agencies and brands, as explained by the website StageMilk, an acting resource. Both agents and managers can opt to take a commission of a client's earnings, usually no more than 10% for an agent, but this can go up to 15% or 20% for a manager. Managers can also be salaried. (Some US states and other countries have different requirements concerning the distinction between agents and managers.)

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