From:ChinaDaily | 2021-05-05 13:17
Shanghai kicked off its 2021 International Cosmetic Festival on Wednesday, part of a series of ongoing campaigns to spur consumption nationwide.
The monthlong event, co-hosted by Shanghai s Municipal Commission of Commerce and the government of Jing an district, aims to enhance the metropolis allure as a global hub for beauty and skincare products, organizers said in a press release.
A total of 24 cosmetics brands, including international labels Tom Ford and Sisley, as well as homegrown marques Chando and Perfect Diary, will roll out new offerings during the extravaganza.
Li Jiaqi, a household name known for recommending cosmetics through livestreaming, was selected as ambassador.