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Kristian Schuller  Our favourite Indian female-founded beauty brands play a big role in expanding the conversation about representation, diversity and self-acceptance in the beauty industry. In fact, it has become clear that when women make beauty products for today s women, they are able to propel a storyline that is inclusive, open and non-judgemental. When these beauty entrepreneurs pulled from their own cultural experiences, you get lipstick shades that flatter all skin tones, a cramp oil that promises to make your period easier, and a kajal that speaks volumes.  Kulfi Beauty “We as South Asians grew up thinking that beauty isn’t something that could be possibly tailored to our wants and needs. While browsing in makeup aisles, we’d often think: ‘I’ll take what I can get.’ It’s deeply gratifying to finally find a set of shades that were made exclusively for you,” says Priyanka Ganjoo about her impetus for creating Kulfi Beauty, a modern beauty brand that aims

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