January 19 2021, 12:45 pm | BY Ricki Green | 3 Comments
Hot off its summer tiki tour, ASB has launched its new campaign via WiTH Collective, showcasing all the different ways they’ve been helping Kiwi kids get cash clever. From penny bank accounts, to school banking, Kashin money boxes, GetWise financial education in schools, right through to innovative products like Clever Kash (a digital money box), ASB has been helping the next generation of kids develop the right savings habits for over 100 years.
The new campaign sees us travel back to the summer of 1994 where the only social currency you had was how good you were at chatter rings or jump rope. Where $2 for a car wash was a fair price and painting your neighbour’s fence could score you $5. The campaign, which launched on Sunday night, takes us back to a simpler time and where we see our loveable characters in Ben and Amy first meet.