The Japanese cosmetics giant continues its development in Asia. Like other cosmetics brands, Shiseido is banking on the growth potential of the Indian market with the opening of the first stores in the country for their Shiseido Ginza Tokyo and Nars brands.
As the Indian market continues to attract beauty brands looking for new growth drivers, the Shiseido group is accelerating its development in the country with the launch of Nars and the opening of a first standalone store for Shiseido.
The Japanese beauty giant has joined forces with digital services company Revieve to create an AI-powered makeup advisor for its main global prestige brand, Shiseido Ginza Tokyo.
Dubbed ‘AI Makeup Advisor’, the new tool will help Shiseido’s customers in the EMEA region to get access to multiple services online.
Consumers can access the Makeup Advisor via Shiseido’s website, where they will be prompted to upload a selfie and answer questions focusing on their desired beauty goals. Based on.
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It has been estimated that APAC would be home to 1.5 billion gamers in 2020, accounting for 55% of the global gaming population, and worth over $78 billion in revenue.