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Japan launches 'Sake Viva!' campaign urging younger population to drink more to boost economy

While many governments around the world would probably be delighted if their citizens drank less alcohol, Japan is taking a contrarian approach and calling on the countryโ€™s young people to do their bit for the nation and drink more. The National Tax Agency (NTA) is running a campaign targeted at people aged between 20 and 39, inviting them to propose...
Hiromi Iuchi Shochu Maker Association National Tax Agency Japan Finance Ministry Jiji Press Japan Sake

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