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2020 has been a year of turmoil for auto marketers, but has also taught them a great deal. What wisdom will auto CMOs enter 2021 with?
The automobile segment has been through the grinder over the last 12 months; it was already reeling from the shock of an economic slowdown, when covid hit and amplified the challenges facing leaders in the segment. However, it is also one of the most resilient categories out there, and is showing signs of recovery worth holding on to.
How have the rules of engagement for car marketers changed? At a recently held seminar (CMO Week, organised by afaqs!), I spoke to a group of marketers in the auto space about this.