If it sounds too good to be true, it probably is.
Dietary supplements have surged in popularity, leaving consumers inundated with ads, offers, and walls of products at retail shops. It can become difficult to distinguish high-quality, scientifically-backed products from those that are backed solely by clever marketing tactics, creating an uneven playing field.
We are seeing an increasing amount of unprecedented scientific promise coming from dietary supplement brands – so what s the problem? The lack of scientific evidence surrounding their product claims is disguised behind savvy marketing.
Given the lack of transparency, consumers need more tools to separate legitimate health supplements from deceiving products.