Page 2 - Should Spotify News Today

From a music streaming company into a publisher. theyre a media company. its the same way when the washington post i produces a podcast. you know, we edit the content, we have control over— the content because its . associated with our brand. its our podcast. so this is a big transition, - basically from being a platform to being a straight up media . company, and with that comes lots of responsibilities. also, there is revenue there. right now, advertising revenue is a really small portion - ...

And, batya, i wonder — you commission lots of opinion pieces. will you be commissioning something onjoe rogan? yeah, absolutely. so at newsweek, we really try to represent the full breadth of opinion relevant to americans. and so were going to have pieces on rogan from an independent media point of view, were going to have pieces from that sort of disinformation point of view, we have pieces talking about how this story is about the culture wars, about the class wars, about the race wars, so r...

Will you be commissioning something onjoe rogan? yeah, absolutely. so at newsweek, we really try to represent the full breadth of opinion relevant to americans. and so were going to have pieces on rogan from an independent media point of view, were going to have pieces from that sort of disinformation point of view, we have pieces talking about how this story is about the culture wars, about the class wars, about the race wars, so really trying to get at that story from all points of view. well ...

Concerned scientists, _ worried about rogans comments. but then it really - took off when neil young, who has a history of standing up against large institutions - in the music industry, he said, "im going to pull my music. . "its going to be me orjoe rogan." and then joni mitchell. followed him yesterday. the artist india.arie followed him. also a popular podcaster, - brene brown, said she would be no longer contributing episodes, so it really ballooned. _ and then internally as well, spotifys ...

Were seeing the same phenomenon in audio. and thats whyjoe rogan is so important to spotify, because hes like a beacon. hes a huge figure in this area. and is part of this as well, elizabeth, that despite the fact spotify is one of the most popular music streaming services in the world, it still struggles to make money off streaming music? exactly, and as its been said, the revenues... i spotify went public in 2018 and essentially is trying. to transform itself— from a music streaming company ...

Is, "im just asking questions, i just want to understand what different people think," but it risks pushing people towards these extremes that they otherwise wouldnt have been aware of. and i guess that taps in, doesnt it, to the fact there are two interesting questions here? one is, should these people even be on his podcast in the first place? but the second is, if theyre going to be there, how does he handle what they say? now, batya from newsweek, i definitely want to ask you about that. bef...

Claims and that something that is true in isolation will be used to push false claims about the vaccine, for example. and we often see that in discussions like on podcasts, where people will go back and forth, they will be trying to understand someone elses perspective, and it spirals and spirals. and briefly, elizabeth, finally, do you think that technology companies, which is what they were initially, like spotify, are geared up to handle these editorial challenges? of course they should be. s...

Right now, advertising revenue is a really small portion - of spotifys revenue. they make only about 15%. they make much more from subscriptions. - but when you look at the kind of ad prices that ads - in an exclusive podcast| can generate, you start to understand also why theyre going into it, i not just differentiation, because streaming... l any artist can stream i in ten different places, so theres no differentiation in streaming — why its hardj to make money. so you make these exclusive l...

I will be back at the top of the hour, but no—one bbc news, time to the media show. —— now on the bbc news, its time for the media show. hello, im ros atkins. welcome to this weeks media show. were going to talk about bbc three because its back as a linear television channel, six years after the bbc decided it shouldnt be one of those. and well talk about spotify and joe rogan. hes in the middle of a storm over covid misinformation that may have been on his podcast, and some people are say...

Ok, and when neil young offered the option to spotify of "young or rogan" — as he put it — so far, spotify has chosen rogan. this is a man whos become a podcasting phenomenon. there are millions of downloads for every single podcast. he has millions of followers on social media, and let me give you an idea of what his podcasts are like. sometimes the conversations can be very long, over three hours. heres a little of one with elon musk last year, which eventually drifted onto the question of...