L’Oréal USA recently announced the appointment of Han Wen as Chief Digital & Marketing Officer for the company, effective immediately. Wen will serve as a member of L’Oréal USA’s Management Committee. The appointment comes as the beauty leader continues its digital acceleration in the US market.
In this role, she will lead the digital transformation of the company, in partnership with its divisions and brands. Her scope includes a focus on consumer insights and intelligence, digital.