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OPINION: Three ways to ensure wellness tourism provides a post-pandemic opportunity for the travel industry

The effects of COVID-19 vaccination programmes have led to a glimmer of hope that some of the things we used to enjoy may soon be part of our lives once again. High on many people’s priority lists will be foreign travel. In the UK, the official declaration of a “roadmap” to normality was quickly followed by a surge in online bookings for flights and holidays. This is a welcome development for one of the industries hardest hit by the pandemic. It is good news for countries that depend on tourism, and it is undoubtedly good news for people who are desperate to get away.

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