Page 12 - Sid Lee News Today

Steering clear of the greasy finger licking usually associated with KFC, Havas Paris has unveiled its first work for the chain in France – a funky ode to its crispy chicken. The agency is plugging KFC’s ’timeless crispiness’ in its debut TV ad for the chicken shop, complete with its own onomatopoeic soundtrack. The first scenes take viewers directly to 1952, the year KFC was founded. The audience then finds themselves in the heart of Kentucky, at the side of Colonel Sanders who is bus...

Sid Lee to spearhead Wild Alaskan national branding iniative By Feb. 8, 2021 17:20 GMT The Wild Alaskan Company, a Homer, Alaska-based seafood firm selling direct to consumers, on Monday announced that it was hiring the marketing agency Sid Lee to spearhead a national branding initiative [...] Want to keep reading? sign up This field is required Remember me Enter the email address associated with your account. Well send you instructions to reset your password. This field is required to ch...

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January 20 2021, 12:42 pm | BY Ricki Green | 4 Comments Last week, the Ascential-owned advertising and media mega-festival Cannes Lions confirmed plans to hold their event in the South of France in June. In any normal year, Cannes is the sort of event that always stir up mixed emotions – the excitement of meeting up with far-flung friends and exploring the best creative work the industry has to offer collides against the twitchy stress of, well, everything else – and the industry’s...

Share this article Share this article ResearchAndMarkets.coms offering. Radio Advertising Global Market Report 2020-30: COVID-19 Growth and Change provides the strategists, marketers and senior management with the critical information they need to assess the global radio advertising market. Major players in the radio advertising market are Sirius XM Radio Inc., iHeartMedia Inc., Entercom Communications Corp., Cumulus Media Inc., National Public Radio Inc., Strategic Media Inc., The Radio Agen...

Dec 21, 2020 SPONSOR Global luxury and streetwear multi-brand retailer and brand Concepts announces the opening of their new store in New York City, at 99 University Place in the heart of the Union Square neighborhood. The new 2,500 sq. ft. space, in New York City is the fifth Concepts retail location, adding to the brand’s presence in Boston, Shanghai, and Dubai. Five years after opening their first New York City space in the Tribeca neighborhood, Concepts’ new store supports the brand’s...

Details on the new space. Having just opened the doors to a new store in Boston two short months ago, Concepts continues to expand its retail footprint with a new shop opening in New York City. The Boston-bred sneaker boutique will occupy 2,500 square-feet of space in the heart of the Big Apples Union Square neighborhood, with the latest space designed in partnership with global creative agency Sid Lee. The store boasts two entrances, with a pavilion at the center creating a unique...

Credit: Darryl Dyck/Bloomberg Molson Coors has added Droga5 to its agency roster, a spokeswoman for the brewer confirmed. The news comes on the same day that Heineken USA confirmed that it was parting ways with the Accenture-owned shop on Dos Equis, which will now be handled by Sid Lee. A Heineken USA spokesman confirmed to Ad Age that Droga5 did not participate in the review.  Droga5’s addition to the Molson Coors roster is not expected to result in work being pulled from the brewer’s ot...

Plus, how to elevate brand purpose The vault was placed down the road from Svalbard Global Seed Vault in Norway. Oreo December 15, 2020 Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can Dont miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance o...

Dos Equis Selects Sid Lee as US Agency of Record The beer brand is looking for a new creative outlook and more audience engagement Dos Equis December 14, 2020 Heineken USA has appointed Sid Lee as its U.S. creative agency of record. The global agency will lead the account out of its Los Angeles and New York offices. Dont miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finan...