Hearst Television Taps Publica for CTV Ad Tech
Publica will provide CTV Server-Side Ad Insertion and Unified Auctions Services for Hearst
Source: tvtechnology.com
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Integral Ad Science, Inc.: Publica to Provide CTV SSAI and Unified Auctions Services for Hearst Television
NEW YORK CITY, April 28, 2022 /PRNewswire/ -- Publica, a leading Connected TV (CTV) ad platform owned by Integral Ad Science (Nasdaq: IAS), today announced a technology agreement with Hearst
Ben Antier Jonathan Sumber Tech Lab Its Hearst Media Production Group Hearst Television Integral Ad Science
Source: finanznachrichten.de
Publica to Provide CTV SSAI and Unified Auctions Services for Hearst Television
NEW YORK CITY, April 28, 2022 /PRNewswire/ -- Publica, a leading Connected TV (CTV) ad platform owned by Integral Ad Science (Nasdaq: IAS), today ...
Ben Antier Jonathan Sumber Mad Science Inc Tech Lab Its Hearst Media Production Group Hearst Television
Source: businessinsider.com
Publica to Provide CTV SSAI and Unified Auctions Services for Hearst Television
/PRNewswire/ -- Publica, a leading Connected TV (CTV) ad platform owned by Integral Ad Science (Nasdaq: IAS), today announced a technology agreement with...
Ben Antier Jonathan Sumber Mad Science Inc Tech Lab Its Hearst Media Production Group Hearst Television
Source: prnewswire.com
Publica to Provide CTV SSAI and Unified Auctions Services for Hearst Television
/PRNewswire/ -- Publica, a leading Connected TV (CTV) ad platform owned by Integral Ad Science (Nasdaq: IAS), today announced a technology agreement with...
Ben Antier Jonathan Sumber Mad Science Inc Tech Lab Its Hearst Media Production Group Hearst Television
Source: prnewswire.com
About $15m in advertising booked to appear on millions of smart TVs was never seen by anyone, says Oracle
Yes, Oracle the database giant. 2020 keeps on being 2020 Share Copy Oracle on Thursday said it has uncovered the largest fraud campaign yet targeting businesses booking advertising in video streams showing on so-called "smart" televisions. The campaign, dubbed StreamScam by Oracle, supposedly exploited Server-Side Ad Insertion (SSAI) technology, used to inject ads into video streams, by generating records that ads had been displayed (ad impressions) without actually presenting any ads t...
Source: theregister.com