say is to show them a concrete set of steps to follow. e-mails using that approach to encourage the military to sign up for a workplace savings program nearly doubled the enrollment rate. another effective way to motivate people is to have them agree to a specific time to complete a task. messages using that strategy spiked enrollment in the federal health insurance marketplace over seven times as much as the e-mails that did not include a time frame. smart psychology can even improve our government s integrity. a signature box was added near the top of an online payment form that government contractors have to fill out to confirm the accuracy of their sales reports. that small tweak led to over 1.5 million additional dollars in self-reporting fees collected in a single quarter. these initiatives may be relatively small so far, but applying behavioral sciences to government has enormous
and child. a new product could change the way we all look at wallets. because the company behind a new electronic wallet claims that it will combine your credit, debit, and gift cards all into one gadget. it s called coin. it s a&ìñ blue tooth device about the size of credit card. the makers of coin say it will work at any atm or card reader. they say coin holds only 8 different cards at a time. but it syncs to your smart phone where you store unlimited cards and swap them around whenever you feel like it. company claims battery lasts for two years. after that you have to buy you a new one. critics are concerned about security. for example, the electronic wallet doesn t have a signature box so there is no way for cashiers to check somebody s signature. they also say many retailers may want to see the shopper s original card anyway. jolene kent is with us now from network. can you tell us how this is