Simone Gupta News Today

A new breed founded by former network CEOs during the pandemic.

In an empowering move for the PR industry, the Public Relations Institute of Australia (PRIA) has officially launched Global Women in PR (GWPR) Australia. Operating as a special interest group of the PRIA, GWPR Australia will provide a dynamic platform and community for women in the PR and com

On gaining traction.

For a global project with a focus on sustainable tourism.

Supermassive has been appointed as the creative partner for an upcoming global project led by Tourism Tropical North Queensland (TTNQ), following a competitive pitch. The agency will develop ideas for global roll out in key markets, with a focus on sustainable tourism. Says Lani Strathearn,

B&T sat down with Simone Gupta and Laura Aldington, co-founders of Supermassive, to hear all about the new agency.

AdNews rounds up pitch news.

Newly formed indie agency Supermassive has been named the new creative agency of record for P&O Cruises.

Supermassive has been named the new creative agency of record for P&O Cruises in a major coup for the newly formed independent.

The appointment is immediate, with new work expected later this year.