Simpler Media News Today

CMSWire's CX Decoded catches up with Luis Angel-Lalanne with American Express, to discuss moving beyond transactional customer listening strategies.

In our latest CX Decoded Podcast, we talk to Mansur Khamitov about the importance of branding, customer connections and important marketing tactics.

The season finale of the Digital Workplace Experience conference series from Reworked brought together leading thinkers on the digital transformation of work.

Its likely most marketers havent uttered these words in a while: I dont have enough marketing technology. According to a Progress Software report last fall, marketers use an average of 120 marketing technology tools. Scott Brinkers most recent Martech Supergraphic lists around 8,000 marketing technology tools. That same research began in 2011 with 150 tools. Fun as it is to crunch the martech numbers, marketers are the ones that need to tame all the chaos and ensure these tools are supporting b...

In this episode of CX Decoded, do you really want to live in a cookie-less world? Digitally, anyway, that’s the reality for marketers. The impending demise of the third-party cookie will take one big bite out of a marketer’s tried and true go-to strategy. Marketers have used third-party cookies for decades to inform digital advertising and user experience by tracking information about visitors and their behavior when not on their actual websites. But it’s a new world when it come...

Voice of the Customer (VoC) programs can make or break your customer experience programs. Can you gain actionable insights from your VoC?

2020, right? We’re well into 2021 now, but customer experience professionals and marketers still feel the remnants of one of the most challenging years for brands in terms of delivering digital customer experiences to customers and prospects. The CMSWire State of the Digital Customer Experience 2021 report covered these challenges, which included organizational and data silos, rigid bureaucracies, immature infrastructure, scarce resources, outdated thinking, immature measurement and diffic...

Technicians using laptop while analyzing server in server room PHOTO: Shutterstock Information management concerns a cycle of organizational activity: the acquisition of information from one or more sources, the custodianship and the distribution of that information to those who need it, and its ultimate disposition through archiving or deletion. Behind all this years headlines about enabling technologies, remote workers and management strategies to keep workers productive, is the struggle to ...