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Top performers deliver better ways to create value for others, says Felix Oberholzer-Gee

What makes an effective tech strategy? “Keeping the company’s impact at the heart of everything you do. The ability to experiment, fail, learn, measure impact, reduce wasteful activities and effectively streamline.”

A Simple Question That Can Guide Companies to Epic Success 20 Apr 2021Book by Danielle Kost Does an idea create value? In Better, Simpler Strategy, Some companies gain advantage by commanding premium prices. Others lean on their world-class talent. But, a small slice of companies manages to do both—and dramatically outperform peers. What sets these top businesses apart? It’s simple: They create the most value, says Harvard Business School Professor Felix Oberholzer-G...

PHOTO: Daniel McCullough Back when I taught marketing, I would start the first class by asking students a simple question: What did you learn about the purpose of business in your finance class? Invariably theyd say the purpose of a business is to make money. Id then ask, "How does a business make money?" Most students would stumble with this one. The smartest response is, "It depends on the kind of business youre in." With the stage set, Id introduce students to Theodore Levitt’s “M...