IATA and Partners Reveal First Digital Identity-Integrated Shopping-to-Travel Journey
The International Air Transport Association (IATA), with industry partners, successfully tested the first fully integrated digital identity travel experience, from shopping for flights to arrival, on a journey from London Heathrow (LHR) to Rome Fiumicino (FCO) with British Airways.
United Kingdom Dirk John Nick Careen British Airways Australian Border International Air Transport Association
Source: traveldailymedia.com